Don't we benefit from moving the goalposts its how literally every issue works. Only people who don't want to win settle for "reasonable goals" because in actuality the other side will happily shift the goal posts the other way until they have a decidedly one sided situation.

The content industry would prefer the all content is charged per view based on who is in the same room as the screen with differentiated costs based on market and even consumer. To enforce them they would prefer all computers be so locked down they are effectively paid for and maintained by you but owned by them with the right to reach over the wire and destroy your hardware if they find you are using it in a way they don't approve of. [1]

They also want veto right over roll out of any new tech that might change the amount of money they are apt to make. Example the VCR, netflix etc.

In return consumers want everything to be completely free with no ads with a great interface and Hatch to be launched into space with no space suit.

We can probably settle in between on something like compulsory licensing like radio play so that any service can offer any video and the creators always get paid. Let copyright holders set the rate but offer the same to all parties

[1] In case you didn't catch it, during a Senate Judiciary committee hearing this week on copyright abuse, the chairman -- that'd be Sen. Hatch -- endorsed technology that would twice warn a computer user about illegal online behavior, "then destroy their computer."

https://money.cnn.com/2003/06/19/commentary/wastler/wastler/