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Re:Optimizely to be acquired by Episerver by billyhoffman on Thursday September 03, 2020 @01:20PM (#24366302)
It can depend. Valuation is based on SaaS business metrics like Cost to Acquire Customer, Average Contract Size, Average Lifetime, and Margin.

Reducing headcount or doing a hiring freeze is a way to improve your metrics ahead before you go shopping yourself for an acquisition.

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