Threema has 3 sources of income AFAIK. A per install fee for regular users, a special client for enterprise users and the same for schools.
Not a money-printing machine but pretty sure a steady income.
[0]: https://de.statista.com/statistik/daten/studie/445619/umfrag...
If I remember correctly they also sell API access, e.g. for bots or service accounts, but that probably is not a big thing given the comparatively small current user base.
It was hard enough to get my friends to use signal and that was free. While I really do like Threema, The fact that it cost money on iOS makes it hard for me to push on my friend group.
So i ended up just buying a bunch of licenses for threema and giving them away. I know that isn’t an option for everyone but it was how i was able to convert my friends over.
It isn’t a big issue for me to do that. Even with buying 10 licenses, it is a small enough amount that its easy to budget for. Plus, i like to support companies and developers who (at least to me) seem to care.
It's not even about the price: 50ct would be too much. In fact 99% of all my friends/family circle never payed for any app.
If if it was the lowest possible amount on the Play store, people wouldn't buy it. It's the idea of paying for apps that is not so widely adopted.
I haven't even setup a payment method in the play store.