Also Intel's 10th Gen was their 9th Gen with a new logo, and their 9th Gen was 8th Gen with a new logo. Maybe 8 was the same as 7; I don't remember. Basically, Intel isn't wowing people with their releases -- all their recent progress is very incremental and doesn't unlock new computing possibilities for the end user.

Meanwhile AMD is shipping 16 core CPUs to enthusiasts and 24/32/64 core CPUs to high-end desktop users. Getting 56 extra cores is something to be excited about; your 8 hour render is now a 1 hour render. Your 15 minute build is now a 2 minute build. Making your 8 core processor do one synthetic benchmark 10% faster is comparatively very "meh". People are expecting each Intel launch event to be something revolutionary like Zen 2, but Intel just isn't doing that. So people are consistently underwhelmed even though a computer with a 10th or 11th generation Intel chip is going to be quite adequate.

(As for nVidia, I am also not amazingly excited. The 30XX series feels like a refresh of the 20XX series; yeah they're cheap, but if you already have a 20XX your world is not going to change dramatically.)

You can say "just rebadging" for Coffee/Comet Lake lower core SKUs but 11th Tiger Lake is true new product.