IIRC on HN itself there was an article about a service where you could just hire someone to (pretend to be) your friend / significant other, to pretend to your families you're not some lonely shut-in and you're doing all right. The requests were quite varied.

It's dystopian as fuck but it fulfills a need, apparently.

The Netflix miniseries Maniac has something similar, a company called Friend Proxy where you can hire someone to act like a friend of yours. It's a really interesting take on the cyberpunk genre, it's worth watching.