Ah. I think I see where the confusion is coming from. You're saying this isn't steganography because the information isn't hidden in the image data. It's there in the 'plaintext'. I thought this is steganography because the image is hidden in the file data by exploiting the fact that PNG renderers don't display it.

I'm going to change my mind and say that your definition is actually better than mine. The information itself isn't hidden. You don't need a trick, or a key, or any special knowledge to view it. The fact that common PNG libraries don't display it isn't really enough to say that it's enciphered at all - you can't really say a message is definitely hidden if you assume something about the PNG library the attacker is using to view it. I don't know what the right term is, but it probably isn't steganography.