The fact that Touch Bar is a "premium" feature, yet many folks would pay MORE to NOT have it, shows you that Apple merely doesn't want to admit the defeat, because there'd be plenty of people who'd pay more just to get the newer hardware without giving up the physical keys.
P.S. The same actually goes for the oversized Trackpad on the latest 2019 MacBook Pro 16" as well: I've enabled Tap to click on MBP16 as on all my prior MacBook laptops for years, and I'm getting phantom clicks everywhere all the time now; it's really annoying, and one of the reasons why 16GB Quad-Core 2020 MacBook Air 13" is on the only decent MacBook out there, even if you have an unlimited budget to spend -- I wish they'd at least offer more RAM on it, if that's their only actual professional machine at the end of the day!
If people want the touch bar, fine, have a separate SKU for that, but at least give those of us who want a real keyboard the option to have one.
It feels to me like Apple should have taken an "if it ain't broken, don't fix it" approach. There was, and is, nothing wrong with a traditional keyboard, yet for some reason they decided that changing something so fundamental was a good idea. In fact I would probably be less miffed if their systems came setup with Dvorak, at least it's possible to argue reasons why it was a good decision.
I wish Lenovo would follow suit. Currently, Lenovo doesn't even sell separate SKUs for non-en-US keyboard layout even on external keyboards, not to mention keyboards already integrated into the laptops. But in any case, I'd rather have the physical keys than the TouchBar strip, even if accompanied by a laser-etched keyboard layout of my choice.
From your link:
> I'd recommend BetterTouchTool and things like finger swipes for volume up/down and brightness up/down and showing things like Spotify.
That sounds less good than function keys. If that's the best pitch for the touch bar, that is the very definition of damning with faint praise.