That isn't the case. First, I was talking about multi-decade, not how have they done in the last few hours. Second, their long-term returns haven't been good. They lagged the largest funds (largely because their strategy has mostly been naive trend-following). Third, you are correct that their marketing machine has sprung into action recently. But how much do you know about what trades they are making? If you were around pre-08, you may be familiar with the turn they have made recently (i.e. diving head first into liquidity premium trades with poor reasoning, no fundamental knowledge).

And again, the key point was: they have had this institute for how long? Decade plus? Are they a leading quant fund? No. Are they in the top 10? No. Are they doing anything particularly inventive? See returns. No.