It makes much more sense to me when I view it as a coordination problem[1] with sunk costs. Let's not forget there are real costs associated with making a choice. If switching power drill brands means that your old batteries are not compatible, then sure people will resist switching brands. It represents a real cost.

The same story plays out in tech especially when digital goods are purposely made non-compatible. The cost of switching brands includes not being able to access games, movies, music, or having to repurchase for the new platform. Those most heavily invested stand to lose the most.

[1] https://www.gwern.net/Holy-wars