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Re:Tech my dad banned in our house when I was a kid by LegitShady on Sunday August 30, 2020 @01:22PM (#24324267)
I think it's a combination of human nature and a side effect of marketing.

Since neither human nature or marketing are liable to go away any time soon I doubt the team mentality to buying things will either.

Re:Tech my dad banned in our house when I was a kid by krick on Sunday August 30, 2020 @07:20PM (#24326866)
"Side effect"? Good advertisers do whatever they can to trigger that part of human nature. Actually, Apple's "I'm a Mac" campaign was entirely about this very thing from the very beginning.