The issue is that a valuable endeavor doesn't have to be good, e.g. maybe social media.
The stock market is supported by ample goverment intervention, the rest of society not at all. Just consider the major stock market indices and compare that with continuing unemployment claims.
Now you have a feedback mechanism that supports investment banking at the expense of everything else, and here we are.
Mind clarifying this with specifics?
Compare that to bringing a new pharmaceutical compound into the clinic. The time from discovery to approval is ten years, with a billion spent over the lifetime of the project, and the success rate is ~ 30 %, most compounds fail. For innovative projects this is compounded by the fact that you need to do target discovery and validation, something you can't patent but every competitor will make use of. No surprise the pace of innovation has slowed down.
Huge chunks of the indexes are now made up of a small handful of stocks, and as the stocks (FANNGS) go up so the indexes buy more, and guess what. They go up. And this will carry on, and on, until at some point a structural failure will occur. This may well be fraud, it may be government (not even the US government) intervention, it may be a supply chain failure or a market destruction. For example in November there may be a civil war in the USA... At that point the stocks will fall and if they fall disproportionately (which they will if the artificial pump that is floating them up turns off) then the indexes will unwind their positions... in fact they have to unwind. And this will glut the market, which will force more unwinding.
This is made worse by how the indexes actually track the market - you see, guess what! They (often) don't actually buy the stock! They trade synthetic securities over the movements of the stock with counterparties... and these counterparties never ever ever fail - they are solid players like investment banks, like Bear Stearns and Lehman Brothers, and Merrill Lynch and RBS. So - safe as houses.
Sometimes this breaks down because you make other people's lives worse in order to make the 100,000 better, i.e. externalities.
But continuing to get funding for doing a social good means you're convincing someone you're making someone's else's life better(i.e. nonprofits). The problem is sometimes this convincing is entirely unrelated to actually making people's lives better.
Or you're convincing a beaurocrat that you'll make his life better. And hopefully the incentive structures are aligned such that this involves making someone's else's life better. But this can be incredibly tricky with the layers of reporting up to some political appointee who reports to a politician who reports to the people. And any break in incentives or more likely attention along the way can misalign the work with social good.
Social good is undefined, so it ends up meaning whatever the speaker wants it to mean. Lots of university professors think critical theory is socially good, and lots more people strongly disagree. There's no actual way to resolve that dispute because academia is disconnected from any kind of reality check.
Like if working with a profit incentive is doing social good.