That does not fix the problem for content creators, who have to target the nearly 50% of the US market that's on iOS. I'm sure everyone at Basecamp would prefer to use androids, but they just can't be competitive with other e-mail services without releasing the Hey app for iOS.

This is part of the problem; there are entire industries now that rely on mobile device deployment. It would be untenable and unreasonable to say "hey you don't like it, F off, just don't deploy on iOS, you can always willingly give up access to over 1 billion users you know". It just doesn't even sound reasonable.

In those industries - mobile gaming is one, a $150 billion a year market reaching a whopping 50% of all mobile users across platforms, that requires presence on iOS if you want to build a business in any serious way.

This is where Apple is going to have a really, really hard time avoiding an accusation (and judgement) of antitrust. They literally control industries. This means that they probably have to give up some control of their platform.

Content creators don't have a legal right to demand to distribute to a specific smartphone any more than they have a legal right to demand to distribute inside Walmart.

> Content creators don't have a legal right to demand to distribute to a specific smartphone.

That is the exact scope of the anti-trust case here, and unless you're the most preeminent expert in the field I'm not inclined to take your word in whether they have the legal right or not.

Well maybe they should