Isn't that also a net negative for the consumer? The fact that a game dev cant charge $8.20 on Epic vs $10 on Steam or else Valve will ban their game?
This is why when you go to buy an Apple laptop or a GoPro or whatever on Amazon that they can’t initially show you a price below the price allowed by the manufacturer. You’ll sometimes need to add the item to your cart to see the “discounted” price which is still allowed under Minimum Advertised Price rules. Cars and many, many other products work this way too.
Once again, not saying I’m necessarily in favor of it but it’s hardly a unique Steam policy. Brands seem to believe protecting their advertised prices helps maintain the value of their brand. For Steam, I guess they wouldn’t want to have a store full of games that cost more. Just like no one wants to pay 30% more to buy a game on iOS instead of PC.
I'd say the choice of launchers and stores is fine. Especially with tools like GOG Galaxy which can aggregate them too.
Would consumers prefer paying 30% more for games to stay on the most dominate launcher/store?
Fun fact: Brick and mortar retailers spam the checkout lane with gift cards because they do not pay face value for them.
Steam exclusivity for games like Portal 2 is forever. Of course, Portal 2 was a sequel to a game created by a studio that Valve simply bought outright.
It would be a good thing if Half-Life Alyx came out on other PC game stores, in exactly the same way that it would be a good thing if a game like Control came out on other PC game stores. Our expectations are socially constructed and we should question them more.
With so many different stores to download apps, it gets increasingly unlikely anyone is going to take the time to cross list on all of them.
If we wanted to change how this worked, I feel like we’d need to consolidate on fewer marketplaces. For example, apt-get has access to a huge variety of packages so I don’t find myself using the Ubuntu App Store or random third party marketplaces as much as I do with games.
Also Epic may control the release in some ways. For example, Civ 6 on Epic is PC only but on Steam it’s PC & Mac. So I bought it on Epic and then realized I can’t play with my friends who are on Macs.
Why would I want an entire new game store, an app that they’ve chosen to make incompatible with one of the two major computing platforms, and yet another thing to keep updated, minimized, and logged into.
I’m all for competition but exclusivity deals are overall negative for the consumer. It’s worth $10 million to get a new game exclusively for Epic to force everyone to use a store they don’t want to install or use because they’ll end up spending $100 million on other games. It’s an effective business tactic but it’s not exactly in my interest.