> No genocide is intended; assimilation is intended. The goal is not so much to erase any existing cultural identity as to make it subordinate to "Chinese" identity. That includes accepting a healthy helping of Han, but the people defining the goals don't see that, and think of it as accepting "universal values and pro-social habits". The intended assimilation would have the long-term effect of erasure and might meet the UN definition of "genocide"... but that's not really the purpose.

This makes me think of the Native American boarding schools in the US and Canada. They were fairly awful from a human rights perspective and did play a role in genocide, but like what you describe the idea was forced assimilation rather than explicit genocide.