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A comment on Facebook apologizes to users for Apple’s monstrous efforts to protect privacy. Parent comment

Re:Facebook apologizes to users for Apple’s monstrous effort... by lnanek2 on Thursday August 27, 2020 @09:31AM (#24293481)
That's called contextual targeting: " If iOS 14 users opt out, they will still be shown ads, but they’ll be based on other methods like contextual targeting rather than based on their IDFA. " https://clearcode.cc/blog/apple-idfa/#apple-skadnetwork

That works so poorly Facebook doesn't even bid on showing ads for those users currently: " And Facebook doesn’t even bid on iOS users that have Limit Ad Tracking (LAT) enabled " https://www.adexchanger.com/data-exchanges/what-do-apples-pr...

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Re:Facebook apologizes to users for Apple’s monstrous effort... by anonymousab on Thursday August 27, 2020 @11:02AM (#24294355)
Does it work too poorly on its own, or too poorly compared to tracking ads? Perhaps their value will go up with less presence of the latter.
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Re:Facebook apologizes to users for Apple’s monstrous effort... by pm90 on Thursday August 27, 2020 @08:28PM (#24300237)
The issue is not effectiveness as much as measurement. Advertisers value the insight obtained by tracking user response to ads. That is something they are willing to pay premium for. Without the ability to do measurements, Facebook does not provide as much value.
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Re:Facebook apologizes to users for Apple’s monstrous effort... by ric2b on Friday August 28, 2020 @05:33PM (#24310226)
Ad with id X was shown, Ad with id X was clicked, Ad with id X led to a purchase. Is it that important to know more than that?
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