News for hackers. Stuff that matters.
Re:Facebook apologizes to users for Apple’s monstrous effort... by pm90 on Thursday August 27, 2020 @08:28PM (#24300237)
The issue is not effectiveness as much as measurement. Advertisers value the insight obtained by tracking user response to ads. That is something they are willing to pay premium for. Without the ability to do measurements, Facebook does not provide as much value.
Re:Facebook apologizes to users for Apple’s monstrous effort... by ric2b on Friday August 28, 2020 @05:33PM (#24310226)
Ad with id X was shown, Ad with id X was clicked, Ad with id X led to a purchase. Is it that important to know more than that?