At least for now, until they decide that they can get your money and also further monetize the private info that only they have, which will command a premium. Hopefully that doesn't happen, but who knows.

Indeed. Unfortunately none of us can predict the future. For now, the best we can do is make an informed decision based on what is presently the case. One day hopefully, steps will enter the mainstream to prevent the need for trust by guaranteeing our information isn't collected and thus can't be sold.

Which private info do they have?

That’s one way to look at it.

Apple has two sets of customers. They architected the worlds greatest casino through the AppStore, and the developers who make the machines are just as morally pure as Facebooks customers.

Look at the Epic controversy, which boils down to who should get the biggest cut of real money from selling bullshit virtual funny money.