Apple has two sets of customers. They architected the worlds greatest casino through the AppStore, and the developers who make the machines are just as morally pure as Facebooks customers.
Look at the Epic controversy, which boils down to who should get the biggest cut of real money from selling bullshit virtual funny money.
Is it though? I thought they still had an ad network so I searched a bit to find it and how it was itself impacted by this button to find this:
https://support.apple.com/en-ca/HT202074
So they only got ads on their store, perfectly fine, and it seems to be impacted as the button does say All advertisers. It even seems to show what information they use on the store, seriously that's well beyond what I was expecting A+.
And then I saw "Turn off location-based ads". Weird the first screenshot didn't have that checkbox... It's hidden in System Service, who really go there to set Advertising setting? Even more so while you got the perfect place already on the perfectly logical "Settings > Privacy > Advertising".
Their self-interest regarding privacy aren't aligned at all with yours. They are just trying to make the most buck out of you and they found one more profitable than ads. For location based ads, it seems like they still believe it will bring them more cash.
That means that the day ads will be back as the most profitable way for them, you'll be back to square one ;) with just much less competition. Good luck!
I'm saying people shouldn't look at this decision as "Apple has our interests in mind" but rather "in this particular case Apple's self interested is aligned with our own because of their business model".
If you have to rely on companies’ good conscience long term you will be lost and abandoned. As such individual acts of ethical behavior are maybe nice but not really very important or meaningful.
It’s much better if companies are structured in such a way that their own self-interest aligns closely with the self-interest of society at large.
Such a match will never be perfect, but if it works it’s quite nice.
I would argue that Apple is at least in some ways structured so that its own self-interest regarding privacy results in positive privacy conscious outcomes for everyone.
It’s of course good to know that generally speaking companies will always act in self-interest but if self-interest leads to positive outcomes then that’s much more stable and longer-lasting than some CEO acting out of the goodness of their heart. That’s fickle and can just disappear any second.