Bandcamp, Patreon works well. No idea if it would work for something like Taylor Swift, but it absolutely works for smaller artists.

Even the most technologically lay person can "pirate" music. Most people I know just listen to music on youtube. Rarely if ever do profits from listening to small artists on youtube actually reach them. So, in effect, the product is easily acquired for free and there is no practical incentive to buy the product.

Yet indie artists still sustain themselves through sites like bandcamp, where devoted users can pay what they think the song/album is worth. I do so in the hope that they will create more works that I enjoy. That's the business model.