If it's done correctly we will be able to install apps from anywhere, like just selecting the iOS build on GitHub. There is no inherent need for anyone to be gatekeeping and observing the software we install and use, just sandbox it and throw up a warning.

If we could install apps from Github it would be better because predatory pricing and invasive data collection has the upper hand on the iOS store. Many common utilities are charging ridiculous amounts of money that they could never charge on Mac or Windows because of high quality, free and open source software on Github.