> it's my phone not the developers, not the advertisers, mine.

Are you willing to extend this argument to Apple as well? Do you also think that it is not Apple's phone, and that you should be able to do what you want with it, if you choose to?

Because right now Apple does not really agree with your opinion that it is your phone, that you can do what you want with.

Irrelevant to the current discussion.

It is absolutely relevant to your stated idea of "it's my phone".

Because it really is not "your phone", because of Apple's actions.

Either you think it is your phone or you don't.