In my experience with the App Store this is not true for the vast majority of apps.
Only a very minor subset of apps actually get promotion on the App Store, everything else is so undiscoverable that searching the store with the app name verbatim isn't guaranteed to show it.
I'm paraphrasing Byrne Hobart here, but if they beefed up their App Store discoverability and had proper search functionality and a self-serve ad engine like Alibaba, their revenue model would reflect demand and then, finally, the Ubers and Facebooks would have to start paying significant amounts for all the free App Store support they've had this entire time.
The fact that digital content services like Spotify are expected to subsidise other companies with different business models like Facebook or Uber is indefensible IMO.
- Ask any reasonable dev if they are willing to foot a fixed cost to get their app screened
I don’t think most devs will support this, considering the constant arguments about IOS development requiring yearly $100 fee.
It certainly doesn’t make them money. It just helps to ensure that the people who do use their developer services are ones more likely to generate the revenue that does make them money.
This is something that Apple’s development community is known for. There’s fewer of them, but they do make money.
I’m not weighing in on the issue on either side. They each have quite valid arguments, and I’ll deal with whatever comes out of the scrum.
1. App quality screening
2. App promotion/distribution
3. In app purchasing
Ask any reasonable dev if they are willing to foot a fixed cost to get their app screened, a fixed cost per app download (bandwidth), and variable cost to get their app promoted in the store (not everyone needs this) and they would agree. What pisses people off is Apple’s entitlement to the revenue of a company when there is no value add from Apple after the customer has gotten the app. So Apple is using their monopoly to force #3 on developers at no less than 30% of revenue.