Samsung NX was going towards the 'smartphone pro camera' that we should be at by now, but they pulled out because they probably saw the future of it.
Strangely, some are starting to do software better -- so they can monetize data they collect.
Photography is weird in that the people still buying cameras pretty much just want the same old Canon/Nikon controls and menus that they are used to, and have a workflow already in place. It is really difficult to get these people out of that mindset even though it would be amazing if you were able to take a photo, it would get automatically uploaded to the cloud, where you can access and edit/publish it through any device. Even though this would benefit a lot of professionals, many wouldn't want to change their workflow to allow this.