Re:Apple becomes first U.S. company to reach a $2T market cap
by chillacy on Wednesday August 19, 2020 @09:35PM
(#24218962)
Mass-market luxury is sort of an oxymoron.
The exclusive nature is part of what supports the luxury brand. One case study: how ray ban managed to recover their "luxury" status by removing low cost, high volume items from their catalogs.
The exclusive nature is part of what supports the luxury brand. One case study: how ray ban managed to recover their "luxury" status by removing low cost, high volume items from their catalogs.
https://fortune.com/2016/01/27/ray-ban-luxottica-retooled/