Ask HN: Is a SaaS provider expected to have a trademark in every country?

Re:Ask HN: Is a SaaS provider expected to have a trademark i... by nairboon on Wednesday August 19, 2020 @06:47AM (#24209001)

Yes you're expected to register a trademark in each country where you're conducting business. You can calculate the costs of registering a world wide trademark here [0]. It gets a bit expensive, but if you just cover your primary markets US/EU it's not that big of an expense.

[0]: https://www.wipo.int/madrid/feescalculator/

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Re:Ask HN: Is a SaaS provider expected to have a trademark i... by kube-system on Wednesday August 19, 2020 @11:27AM (#24211385)

> Yes you're expected to register a trademark in each country where you're conducting business.

Generally speaking, you don't need to register a trademark to do business. Many (most?) businesses don't register their trade marks. Walk down to your local main street and likely many of the shops there are operating under marks that are unregistered.

Trademarks are useful to have an official record of your use of that mark in the case of a dispute with another company at a later point in time.

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Re:Ask HN: Is a SaaS provider expected to have a trademark i... by jwr on Wednesday August 19, 2020 @11:25AM (#24211338)

The problem is that registering in the US and EU does not protect you against someone in (let's say) India starting a clone of your business.

With the global nature of most SaaS businesses, trademarks have become an unwieldy (and very expensive) tool.

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