Because they've just announced the next entry into a series of processors that by all accounts can take the fight to Intel and AMD's best (and has done so for some time), which requires huge investments and long term planning, roadmaps and funding commitments to work. Seems pretty committed to long term thinking to me.
They care about the quarterly report and right now the best way to improve short-term performance is to milk your existing locked-in customers for as much money as possible.