The content that they publish?

Not sure why you are being voted down. The news media, for all their faults, can be sued for defamation and in fact have been sued. They also have editorial policies and a clear method of publishing articles which have inbuilt checks and balances.

Sure, it’s not perfect but unlike Facebook, Google and Twitter, they do have processes in place to handle misinformation and prevent the worst excesses, and if these break down it is very clear who you can sue. Ergo, they can be held accountable.