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Re:Next-Generation IBM POWER10 Processor by jeffbee on Monday August 17, 2020 @12:37PM (#24188858)
Compaq also used to provide publicly-available "testdrive" Alpha servers that you could just shell into. This was way before the idea of cloud computing was mainstream. A lot of gnu+linux/alpha development happened thanks to testdrive.compaq.com (which is dead now, of course).
Re:Next-Generation IBM POWER10 Processor by dsr_ on Monday August 17, 2020 @01:20PM (#24189358)
This was before the Alpha port of Linux happened; if it had been available instead of OSF/1, we would have done more with the machine.

But, yes: if you want to market hardware that nobody else can supply, you need to get it into the hands of people who will use it and evangelize for it.