I realize hindsight bias is at work, but I think I preferred Microsoft playing the Shitbag Monopolist role. They weren't passive aggressive about it, at least.
I see people every day searching for a brand and clicking rather than appending ".com". It's more convenient. If Google can profit off laziness, they will.
At one time, there were less organizations online but now, almost every single business, large or small, has a web presence over viable domain name scarcity.
As such, discovery service online is a necessity. Google and other search engines fill that void. Now should they completely replace domains? Probably not, at least not yet, but some other addressing scheme needs to exist if we want to be less reliant on services like Google. Personally, I just use other search engines. If I'm not finding results I fall back to Google.
It doesn't really make sense, though. The AOL thing was always things like "visit AOL keyword lord of the rings" at the end of trailers, and that would take you to the marketing site.
If Chrome wanted to do that, in the example gif the keyword wouldn't be just "en.wikipedia.org" for the URL article, it would be something like "wikipedia URL" that would bring you back to the page you're on through a google search.