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A comment on Fundamental Guidelines Of E-Commerce Checkout Design. Parent comment

Re:Fundamental Guidelines Of E-Commerce Checkout Design by kingofspain on Wednesday April 06, 2011 @10:12AM (#2415120)
I think we need to aim for the one-click-to-buy dream

Not while Amazon holds the patent! Though I guess 2 or 3 clicks is still an improvement.

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Re:Fundamental Guidelines Of E-Commerce Checkout Design by mmcconnell1618 on Wednesday April 06, 2011 @10:54AM (#2415296)
In working with thousands of small businesses I've found many more exceptions than rules. I think the key to checkout is for businesses to optimize for the most common customer of their store. This may go against common wisdom for general stores but if you optimize for your customers you'll reduce the checkout workload. Less work during checkout has a direct correlation to higher completion/conversion.
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