Re:Fundamental Guidelines Of E-Commerce Checkout Design
by dansingerman on Wednesday April 06, 2011 @10:12AM
(#2415121)
Maybe I'm the exception, but I don't want checking out to be too easy:
- I like to type my credit card each time, I don't want sites storing it
- I don't want to accidentally click things and buy things I don't want (I click things a lot, just to 'see what they do')
- I want the buying process to require _some_ effort, so I only end up buying things I really want.
Re:Fundamental Guidelines Of E-Commerce Checkout Design
by agaton on Wednesday April 06, 2011 @10:32AM
(#2415199)
Of course it will require some efforts. I think the iPhone App Store purchase process handle it very nice, it requires enought effort but still makes it smooth and easy.
Usability and the most simple solution will always win in the long run.
Re:Fundamental Guidelines Of E-Commerce Checkout Design
by kingofspain on Wednesday April 06, 2011 @10:12AM
(#2415120)
I think we need to aim for the one-click-to-buy dream
Not while Amazon holds the patent! Though I guess 2 or 3 clicks is still an improvement.
Re:Fundamental Guidelines Of E-Commerce Checkout Design
by mmcconnell1618 on Wednesday April 06, 2011 @10:54AM
(#2415296)
In working with thousands of small businesses I've found many more exceptions than rules. I think the key to checkout is for businesses to optimize for the most common customer of their store. This may go against common wisdom for general stores but if you optimize for your customers you'll reduce the checkout workload. Less work during checkout has a direct correlation to higher completion/conversion.
I think we need to aim for the one-click-to-buy dream to get the checkout process getting it's usability and conversion it has the potential for. Apple's App Store is a great exampel of how easy we can make this come true. Two clicks and a password and boom you have bought the app. I want the same standard on all e-commerce sites, possibly with Facebook Credits/Facebook Connect, so whenever I'm logged in the purchase will take 1-3 clicks and no damn forms to fill out.