Personally I think Apple's 30% cut is ridiculous and the fact that there is zero market pressure on that them to price it appropriately should mean something. But at the same time I'm not sure Epic has any legal leg to stand on.
I have honestly nothing more to say, except well played Fortnite! Perfect execution.
It's better to not fuel the flames.
Epic, in my opinion, can only briefly bring this into mainstream discourse. Maybe we'll hear about next week in mainstream media and then it will be forgotten. If this starts a whole movement, that's something else entirely, but I don't see many other companies willing to risk their business for this. Epic is mostly unique in that it's both big enough to do this fight but small enough not to get special treatment like Amazon.
But besides the fun of that wonderful drama unfolding over the next months/years, I actually feel like this could be catastrophic for Apple's image. Epic has an underestimated amount of influence and clout over the Gen Z crowd, and by aggressively rallying teenage gamers against Apple, I think anti-Apple sentiment could become popular (or viral) where it basically was nonexistent before (outside of some techie/developer circles).