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A comment on Show HN: measure curiosity of your website users. Parent comment

Re:Show HN: measure curiosity of your website users by rf45 on Wednesday April 06, 2011 @08:01AM (#2414741)
CTR for badges was like 8% with all the timing and randomness tweaks. Since coupons are not used to drive traffic to other sites we also measured newsletter signup and the engagement was mindboggling 3.5%
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Re:Show HN: measure curiosity of your website users by rokkrulec on Wednesday April 06, 2011 @09:57AM (#2415075)
This is pretty AWESOME CTR and engagement. I mean, where is the catch ?
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Re:Show HN: measure curiosity of your website users by rf45 on Wednesday April 06, 2011 @11:11AM (#2415379)
Banners and such are PUSH for a customer, he didn't do any action to call the stuff in his eyesight. Coupons are just tingling at the side and if a curiosity makes a user to click on it, this generates PULL effect and he is more likely to engage with a coupon. Or in the other words, this means coupons are a holy grail of advertising :D
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Re:Show HN: measure curiosity of your website users by mihar on Wednesday April 06, 2011 @10:12AM (#2415119)
This is due to human curiosity which in turn generates a pull effect.
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