An ad-hoc sales tactic from 1993 that involves pretending to be a male stripper to get attention for your software product, might not be all that viable in 2020.

worth a shot

PS other blog posts are great too, like this one on Energy: https://www.jimmckelvey.com/reprogram-your-brain-to-save-ene...

A.I.D.A https://www.youtube.com/watch?v=Q4PE2hSqVnk

Getting attention is the number one thing. I think the method he used worked quite well. I am not sure there would always be an opportunity like this.

I'm skeptical that this actually happened.

Thought the name might be familiar, and yeah Jim McKelvey is the co-founder of Square. I'd say his blog is above average.

I....I don't even know what to think of this...

hahahahaha this is great! useful / insightful and really funny story.

You should check out his book, Innovation Stack. It was a really good read.

will do, thanks