This comment hits on one particular issue of ulterior motives in the actions of a non-profit.

But more generally, there is a whitewashing going on. Look at the Sackler family, which for decades got to put their names on museums, hospitals, etc. they get to go around spreading a story about how good they are while rotting out communities with their dirty opioid pushing. They got called out, sure, but how many other Sacklers are out there with their reputations unburnished?