Incorrect, the whole point is that Apple doesn't have vendor lock-in. As I said there are great non-Apple options for every aspect of our lives (vastly better in many cases). If you choose to buy into Apple's platform however, then it's not a matter of "deserve", you DO trust them by definition. You have made a conscious choice to buy from a massively vertically integrated corporation that exerts significant hardware backed cryptographic control over the software ecosystem. That's not a bug, that's a feature for a lot of people, but it's one that depends entirely on (a specific, limited context sort of) trust in Apple.