I guess it depends. I buy levis which are the some of the cheapest decently quality jeans you can find. I'm not big on raw or selvedge denim so I mean decently trendy and ready to wear jeans. I can find a pair for around 100 or less depending on sales and those pairs can last me about 3-5 years. I think 100$ is a fair price for something that will last me that long. I have squatter's legs so the inner thigh grinds to a pulp on most brands but levi's lasts the longest.