> Finns and Danes are my idols on simplicity, practicality and a hint of elegance.

Jesus... I never thought I'd ever read that Finns could be someone's idols when it comes to elegance. But if you fancy wearing sports overwear [0] fitted in your rubber boots, after all...

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[0] don't forget to buy the exact same model for your partner, and wear it at the same time, if you want to pass as a true Finnish couple.

I usually work for mega-large corporations and I have been for the past 15-20 years. How can I phrase it... I HATE wearing suite & tie. I work from home in any chance I get, I dislike the 'uniform', and I prefer casual/sport/comfortable clothing. This is why I like Finns.. they don't give a crap about 'norms'. The go for comfort, whatever feels good, and rock on!

Not sure why this is being downvoted: Finns themselves joke about having no fashion sense, and the stereotypes is guys in sweatpants with a flask of vodka in the back pocket and women with no makeup. Things have improved over the last 20 years, but the contrast to Russia in particular is very noticeable.

These both seem to be stereotypes from decades ago when USSR was still a threat.

If you keep up with current events you might have noticed that Finland has become a prominent country in the worldside design and fashion world.

I for example have never heard of this kind of joke being said or written anywhere.

As much as I like Finns I will say that in the Nordics the stylish scale for me goes: Sweden - Denmark - Norway - Finland. Not sure where I would put Icelandic fashion sense in there as I had very little contact with Icelandics living here in Sweden.

Yes, most likely your scale is based on the pieces of media that you received when you grew up, and not what is actually happening.

For example the Aalto University in Finland is currently one of the best ranked universities for art, design and fashion. None of the other nordic countries are even in the top ten. Sweden is not even in the top 25.

I'm not talking about fashion production and designers but how people in general dress in their day-to-day in the big cities.

That is a pretty different picture than the academics side of fashion...

Okay, well then you can just open up HEL LOOKS (Helsinki looks) and get a glimpse of the huge amount of different styles, designer clothing and use of vintage garments that is going on in the streets of Helsinki right now. -->https://www.hel-looks.com/20200603_10/

Like I said, there is a lot of objective evidence to point to the contrary of what you are purporting. But hey, up to you if you want to beleive it or not.

What, you've never heard of the "tuulipuku?" That piece of clothing defined the 90's in Finland.

Check my other comment, I do recognize tuulipuku as exactly the style of 90s Finland. The 90s was 30 years ago.

Im not sure what you mean here.

I think you would do well to seperate the clothing/availability of the capital Helsinki, vs. rest of Finland.

Yes, outside of Helsinki and with the older population clothing is very utilitarian and wind-resistant sportsy clothing worn all round the year is common. The biggest seller of clothing items in Finland nationally is a supermarket chain.

Also, out in the countryside, many, many people simply wear workwear most of the day, even after work. It's much higher quality than the cheap garments available in stores like Prisma or Tokmanni.