At the core of the problem is that society is not allowed to not accept this behavior. The systems by which Apple et al abuse their positions to harm small businesses and "the little" guy are literally enshrined in our legal and administrative code. Government decisions of the last 30 years, often regardless of party, have resulted in the single largest consolidation of corporate power under six umbrellas (Facebook, Apple, Microsoft, Google, Amazon, Netflix) in Silicon Valley history.

Extraordinarily lax antitrust laws (in both Republican and Democratic administrations, you'd expect the Dems to be tougher on this but follow the money trail and it's simple to see why), a general disdain for shareholder activism, and corporate culture in all of the aforementioned companies prioritizing the needs of advertisers over the needs of the end user.

> The media we are sold and consume should reflect what is important to us. If cases like this were blasted across the twitter verse and people actually cared, it would stop

I would have agreed with you fifteen, maybe ten years ago. The point of no return has been passed. Apple and Amazon alone are worth enough combined for public opinion to matter nil in terms of their actual business practices. They could suffer millions of dollars in bad press and shareholders would continue to invest and consumers would continue to buy product. Look at TSLA as a fantastic example -- Elon consistently sticks his foot in his mouth and makes a mockery of himself but TSLA short sellers continue to lose big time.

The only solution at this point in my view is a fundamental overhaul of antitrust law and safeguards to ensure competition in cutting edge industries, and collectivization of essentials like public internet and public utilities so the profit incentive doesn't get in the way of service. We're already seeing how terrible the outcome is with the Post Office, we don't need any additional privatization in the world of tech.