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A comment on Do Not Trust Google.

Re:Do Not Trust Google by paulcole on Wednesday August 05, 2020 @10:27PM (#24067619)
> As people increasingly are using search to navigate the web (as opposed to typing a URL into the address bar), this traffic increases, those people see more ads, Google makes more money.

Pardon my ignorance but I thought all of Googles search advertising was pay per click and not pay per impression?

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Re:Do Not Trust Google by jay_kyburz on Wednesday August 05, 2020 @10:36PM (#24067650)
The ads appear above search results and so are often clicked on.
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Re:Do Not Trust Google by rbecker on Wednesday August 05, 2020 @10:37PM (#24067655)
Google puts ads organic search results, so there's a good chance your users will click your ad instead of the search result. And if you don't advertise, then your ad-buying competitors will show up in search results ahead of your own site, if your site shows up at all: https://old.reddit.com/r/google/comments/gvdsu1/entire_googl...
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