It absolutely is in the culture sense in which most people understand what that means, and how that those words are often used.

Words are not always used to refer to their literal dictionary definition. Instead, words can have multiple meanings, and people can use them to refer to coloquial definitions.

This is a common way of talking about these types of companies. I can't really help someone if they aren't able to understand the idea that words don't always refer to their literal definition.