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A comment on Greg Joswiak replaces Phil Schiller as head of Apple marketing.

Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by philistine on Tuesday August 04, 2020 @02:31PM (#24053045)
I had to talk with my wife about her next home office. We sat down, and talked about a screen, a keyboard, a desk, everything. We looked at a new Macbook Air, maybe a Mac Mini, and ended up at a 21-inch iMac for her, because it has everything but the desk and chair. That discussion, with Shiller now leaving the position, was absolutely engineered by Shiller and his team to happen exactly the way it happened. His influence on computing is deep.
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by jnwatson on Tuesday August 04, 2020 @03:12PM (#24053432)
It cuts both ways. Up until 2 years ago, I had owned a Mac since 1985.

They simply do not offer a PC that interests me.

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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by faangFar on Tuesday August 04, 2020 @09:24PM (#24056344)
Take a marketing class to defend yourself.
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by Solstinox on Tuesday August 04, 2020 @02:55PM (#24053289)
Wouldn't give Phil or Apple marketing that much credit. They're good, they're not that good.
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by puranjay on Tuesday August 04, 2020 @04:57PM (#24054417)
Apple is easily the single most successful exercise in branding in modern corporate history, right up there with Nike and Coca-Cola.
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by mantap on Tuesday August 04, 2020 @09:37PM (#24056432)
To play devil's advocate, Apple products tend to live or die based on how good they are, not the brand. Apple has produced plenty of duds over the years.

Whereas for Nike they could make the ugliest shoe in the world and people would still buy it.

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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by puranjay on Wednesday August 05, 2020 @03:35AM (#24058197)
They're "duds" by Apple's own standards. Their margins and sheer volume means that virtually every Apple product in the Steve Jobs era has been financially successful - excluding maybe the things like the G4 Cube
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by rawoke083600 on Wednesday August 05, 2020 @03:09AM (#24058056)
And "Fibre Tiger" /s !
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by pier25 on Tuesday August 04, 2020 @03:45PM (#24053750)
I guess the point you're trying to make is that the products themselves are doing most of the marketing job. I don't know how much input marketing has on product though.
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by djrogers on Tuesday August 04, 2020 @05:16PM (#24054573)
> I don't know how much input marketing has on product though.

From what I've been told, Marketing owns product management at Apple, so it's very much a marketing-first organization.

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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by HatchedLake721 on Tuesday August 04, 2020 @03:27PM (#24053586)
If Apple/Phil Schiller are not that good in marketing, who is good for you personally?
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by Solstinox on Tuesday August 04, 2020 @03:50PM (#24053806)
Apple/Schiller are good, maybe even the best. That doesn't mean they anticipated, planned, or engineered individual conversations between two people.
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by mhh__ on Tuesday August 04, 2020 @04:33PM (#24054207)
I think OP was being poetic
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by philistine on Tuesday August 04, 2020 @09:06PM (#24056225)
Thank you.
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by mhh__ on Wednesday August 05, 2020 @12:58AM (#24057396)
With a user name like that it's hard to tell
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by viklove on Tuesday August 04, 2020 @05:41PM (#24054784)
I'm having a hard time understanding this comment. Did you even consider any options outside of Apple's offerings? Are you saying Shiller and his team intended to make you so blinded by Apple products that you wouldn't even consider an alternative?

> His influence on computing is deep.

Computing what exactly? Facebook and spreadsheets?

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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by philistine on Tuesday August 04, 2020 @09:05PM (#24056220)
My wife has been using Macs since 2011. She’s not suddenly going to rearrange her brain. She wants to use the tool she’s proficient with.
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by viklove on Wednesday August 05, 2020 @11:30AM (#24061920)
So Shiller's influence on your wife is deep, not "computing," got it.
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by Razengan on Wednesday August 05, 2020 @03:08AM (#24058052)
I have a hard time understanding comments like yours.

If you’re so happy with whatever you have, why don’t you talk about that, instead of taking the time and effort to go out of your way and getting in the face of someone you don’t even know like this?

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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by viklove on Wednesday August 05, 2020 @11:31AM (#24061944)
> If you’re so happy with whatever you have

I'm not so happy with whatever I have to be so blinded by all of its shortcomings to ignore everything else, I actually use all three OS platforms (Linux, Windows, MacOS) on a daily basis. That's why I find it so hard to understand how someone can be so infatuated by one platform that they ignore all others.

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