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A comment on Greg Joswiak replaces Phil Schiller as head of Apple marketing. Parent comment

Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by puranjay on Tuesday August 04, 2020 @04:57PM (#24054417)
Apple is easily the single most successful exercise in branding in modern corporate history, right up there with Nike and Coca-Cola.
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by mantap on Tuesday August 04, 2020 @09:37PM (#24056432)
To play devil's advocate, Apple products tend to live or die based on how good they are, not the brand. Apple has produced plenty of duds over the years.

Whereas for Nike they could make the ugliest shoe in the world and people would still buy it.

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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by puranjay on Wednesday August 05, 2020 @03:35AM (#24058197)
They're "duds" by Apple's own standards. Their margins and sheer volume means that virtually every Apple product in the Steve Jobs era has been financially successful - excluding maybe the things like the G4 Cube
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Re:Greg Joswiak replaces Phil Schiller as head of Apple mark... by rawoke083600 on Wednesday August 05, 2020 @03:09AM (#24058056)
And "Fibre Tiger" /s !
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