Conversely, I find it a bit weird when people anthropomorphize corporations as if they have personalities and traits that somehow live beyond an almost 100% turnover in staff and senior management changes.

The MS of today isn’t the MS of the 90s. That’s not to say they’re virtuous and wonderful today, just that banging on about the past doesn’t really feel relevant.

> 100% turnover in staff and senior management

So, I just checked https://news.microsoft.com/leadership/. The vast majority of the people there joined Microsoft in the 80s or 90s. Two or three in the early 2000, and one after 2010. For one person it was unclear when they joined.

So, an overwhelming majority of the senior management were perfectly happy to work for the "MS of the 90s". Therefore, it's hard to see that they'd be particularly uncomfortable with the ethics of the "MS of the 90s".

> I find it a bit weird when people anthropomorphize corporations as if they have personalities and traits that somehow live beyond an almost 100% turnover in staff and senior management changes.

Companies definitely have personalities and traits that last longer than their constituent members, that's what's called a culture. Just like a nation has defining features that will still be around when every single currently living member is dead, so have companies. In particular old, large ones.

That's not to say that they can't change, and Microsoft definitely has changed since the 90s, but the past is not irrelevant.

I've observed that people in my environment that used to not like Microsoft still don't today while they are completely oblivious to the conduct of Google, Facebook or Amazon at the same time.

I see it as reminder to frequently check whether my opinions on different things are still valid.