I find the "short-circuit" is confidently rejecting the notion of "socially imposed norms" but appreciating the subtle ones. A funky dress shirt at an event when most are suit and tie (not required but socially imposed) without giving a wink about it - rejection of the norms. Strong handshake with a suit, mentioning their watch, speaking their lingo - appreciating the subtle ones. That short-circuits people's expectations and the rejection of the "socially imposed norms" seems to be perceived as more of a status symbol then following them is. Humans both love patterns and anomalies, so an anomaly that fits in the pattern seizes their interest.