Return on invested capital (ROIC) is a calculation used to assess a company's efficiency at allocating the capital under its control to profitable investments.
Certainly important, and I could try to fit it in here. But I feel it fits better in an article that talks specifically about the financials of product development (in general).
I could of course mention it and link to a piece that's relevant.
Not sure where I'd put it in my current article though. Maybe under the 'purpose of a roadmap' part.
Thanks for the feedback!
Most product roadmaps I see tie strongly to what additional markets/ customers can be served by the enhanced features. That justifies the continued investment in the product-line by the business.