> We’re acutely aware of our responsibilities to the people who use our service and to society more generally. We’re embarrassed, we’re disappointed, and more than anything, we’re sorry. We know that we must work to regain your trust, and we will support all efforts to bring the perpetrators to justice. We hope that our openness and transparency throughout this process, and the steps and work we will take to safeguard against other attacks in the future, will be the start of making this right.

It's not easy to say those words about your own company.

I really believe them.