Re:Facebook reports second quarter results
by reaperducer on Thursday July 30, 2020 @05:54PM
(#24003273)
Isn't ads the first thing a company will cut if things look bleak.
It depends on the advertiser and the industry. For example, immediately after 9/11, and again when states started locking down, ads for local auto dealers evaporated almost overnight. But others were ready to take their place.
I wonder if it's also because these are Q2 results, and those ad campaigns would already have been budgeted and allocated. But I don't know what Facebook's Q2 months are.
It depends on the advertiser and the industry. For example, immediately after 9/11, and again when states started locking down, ads for local auto dealers evaporated almost overnight. But others were ready to take their place.
I wonder if it's also because these are Q2 results, and those ad campaigns would already have been budgeted and allocated. But I don't know what Facebook's Q2 months are.