[1] https://www.phoronix.com/scan.php?page=news_item&px=Intel-Bu...
[2] https://www.phoronix.com/scan.php?page=news_item&px=Google-Z...
[3] https://www.phoronix.com/scan.php?page=news_item&px=L1d-Cach...
For example, since Alyssa Rosenzweig writes full-length articles about her and others' work on Mesa drivers for Mali GPUs, she is mentioned in article titles or in main paragraphs, or Collabora is mentioned.
Michael also covers interesting hires and organizational changes, like Valve hiring another developer for RADV this week, Valve is prominent in the title because it is important social information.
But the article is lazy and doesn't mention why it's important, so we're all going to infer something different about it.
If Microsoft is using the hours of the engineer’s workday for this purpose, it provides insight that does matter.