I would hesitate to take anything from the article at face value, they just align with whatever is trending, there is nothing more to it really. Do you expect them to say I would force every single one of my peons back into the salt mines if I could, but alas I can't for the time being?

Which, depending on how you see it, is okay. I personally don't expect corporations to really have a consciousness. I expect them to react to outside stimulus, that's all. So if "we" make in unacceptable to say "come to the office or get lost" then they will accept that, no more, no less. That's okay with me.

Corporate hypocrisy is really not that serious issue in the grand scheme of things, but the asking for it justification is just victim blaming.

sorry if that came across as blaming you... what I mean is that it's actually a pretty good thing in a way that corporations operate that way. If a sizeable proportion of workers/customers make it clear they will not accept something, it will be gone in a heartbeat.

Of course, there are (huge) exceptions for monopoly situations where there's simply nowhere else to take your work/money.